Studying tourism isn’t what it used to be. Just hear what Chris Bottrill, instructor in Capilano University’s Tourism and Outdoor Recreation program and dean of the faculty of Global and Community Studies has to say:

“When people ask me, what do we do in terms of Tourism Studies, they tend to think that I teach people about how to go on holidays. That’s not what it’s about.”

In this video, shot during the Pacific Asia Travel Association (PATA)’s annual Travel Mart networking event in Phnom Penh, Cambodia last September, Bottrill touches on the unique combination of business and social skills needed to succeed in an industry that has greatly evolved in recent years.

For over four decades, Capilano University has also been a trailblazer in the business of tourism, melding sustainable community development with responsible business practices to improve both the experiences of travellers and the livelihoods of the people living in destination communities. For more details, read this Q&A, published as part of the PATA Conversation series, where Bottrill describes the motivations behind Capilano University’s long-running Vietnam Tourism Training project, which was awarded the PATA Grand Award for Education and Training in 2014.

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