Jamie Ferguson has always been an outdoor adventure enthusiast. So enrolling in Capilano University’s Outdoor Recreation Management diploma straight out of high school was a natural step.

After completing the diploma and working as a kayak instructor, Ferguson realized he wanted a less seasonally-dependent career. He returned to Capilano U, laddering his diploma into the four-year Tourism Management degree.

“The tourism degree is very hands-on—there’s a big push to practice what you’re learning and dive into real-world projects,” says Ferguson. “Knowing how to produce a strategic plan or a business plan are skills that you return to over and over again.”

During his first year in the program, Ferguson studied abroad at the University of Hawai’i, where a course in destination marketing piqued his interest.

“I really enjoy promoting places that I love—like Victoria, Vancouver, Whistler and Canada—to the world,” Ferguson says. “I realized I could do this in B.C.”

As part of the degree’s hands-on learning focus, Jamie chose a destination marketing mentor at Tourism Vancouver. Today, Ferguson works in the Travel Trade department with Tourism Victoria.

Submitted by Communications & Marketing

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Interested in a career in tourism? Come to the Tourism Management information meeting on Wednesday, November 2 at 7 p.m. If you’re an international student, don’t miss the Tourism Management for International Students information meeting on Thursday, November 17 at 7:30 p.m.

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